Monthly Archives: November 2011

Dressing Well 1904


     This odd little booklet came from the “Misc. Fashion” files.  One of those items that is somewhat difficult to actually pin a label on.  At first glance one would suppose it would be chock full of all sorts of hints and information about clothing yourself or your family on a budget.

   Despite the title, it appears to be an advertising give-away, most likely from a tailoring shop, as on the second page we find: The magazine is eight pages in length, with black and white illustrations through out – except for the color front and back covers.  The box on the front cover is imprinted with the Berry-Ball Dry Goods Co.  Which indicates that this was a magazine that was ordered from a central clearing house, where it was imprinted with the purchaser’s company name.

  However, despite the title – there is very little about Dressing Well For Little Money.  A few of the written pieces exhort men to consider purchasing their suits of “good taste and quality” ready-made.   And there is very sound advice regarding the “Whole Cloth Back Suit” – wherein the back of the jacket is made in a single piece, in order to avoid ” . .  the breaking of the stripe or check”.

The majority of the page space is  filled with light humor in the form of jokes, short tales of about two paragraphs long, and some pithy observations on the nature of life.  Such as:

A Few Buts

          A man demands that a woman shall always be well dressed.  He is a perpetual victim to the click of high-heeled       shoes and the frou-frou of silk skirts, and to his private code, considers mother hubbards and curl papers as suffcient grounds for divorce.  But – he expects his wife to achieve the miracle of first-class clothes on an eighth-class income.

          EVERY man demands that a woman’s heart shall be an ice-bound fortress, diffusing a cold storage atmosphere that will give every other man who approaches her frosted feet.  But – he wants her to turn into a seething volcano of red-hot affection when he draws upon the scene.

All in all – it’s an odd little bit of printing.  If you’d like to take a look at the magazine in it’s entirety – you can download it in full (for a small fee) – by going to this link:  DRESSING WELL DOWNLOAD.

It’s All About the Men

Historic fashion for men tends to get short shift, in comparison to the discussions of women’s fashions.  Perhaps because the costuming world tends to be a bit gender tilted towards women. Today I address that a bit with the first in a series of posts about the world of gentleman’s clothing.

The masthead above is from a publication dated May 1932, and originally published by the American-Mitchell Style Corporation.  The magazine was part of a larger company (The American Mitchell Fashion Publishers) that produced many books and periodicals about the art of tailoring. The earliest editions that are in the archives date from 1913 – but they most certainly produced books prior to then.

According to the May 1932 issue they were located at 15 West 37th Street in New York.  But by the May 1934, the company is listed as the American Gentleman Publishing Corporation, located t 1133 Broadway in New York.

Typically each issue would contain news and information on the newest fabrics, styles, and articles on pattern drafting and garment construction. This 1932 edition includes the lovely fashion plates shown below:

     Description of this plate reads as follows:

TWO BUTTON SINGLE BREASTED SACK COAT

(Left Illustration)

Material is a pearl gray tweed suiting.  The coat is 30-1/2 inches for a man of average height.  The shoulders  are of natural width and finish. Gorge is cut rather low.  The lapel notch is cut slanty and measures 2 inches at the notch and 11-1/2 inches to the top button.  Collar measures 1-3/4 inches at the notch and the same at the back.  The back is well shaped an draped over the blade and has a center vent.  Fronts are made up soft with no hair cloth and quite chesty.  Lower pockets have flaps.  Breast pockets are finished with a welt.  Edges are single stitched close and the seams are plain.  Sleeves are finished with an open vent and four buttons.  The waistcoat and trousers are the same as explained on the next figure.

DOUBLE BREASTED SACK SUIT

(Right Illustration)

The material is a light Cheviot suiting.  Coat length is 30 inches for a man of average height, 5 feet, 8 inches.  Shoulders are of natural width and finish.  The Gorge is of medium depth.  Lapels are peaked, measure 2-3/4 inches at the peak and 13-1/2 inches to the top button.  The back is quite shapely, but easy fitting and has a center vent.  Front is quite chesty and closes with two buttons.  The upper buttons are 5-1/2 inches apart and the lower buttons are 5 inches apart.  Pockets are piped.  The breast pocket is finished with a welt.  Edges are single stitched close and the seams are plain.  Sleeves are finished with an open vent and close with 4 buttons.  The waistcoat is single breasted, no collar.  Fronts are made up with 6 buttons but only buttoned on 5.  The bottom is well dipped.  The trousers are natural fitting over the hip and thigh, and measure 20-1/2 inches at the knee and 18-1/2 inches at the bottom.  The bottoms are finished with a cuff.

There are several pattern drafts in this issue, including a double breasted woman’s overcoat – very similar to this pattern currently in progress.  The only difference being that the magazine draft has pockets with a flap – whereas the McCall’s pattern has double welt pockets.

At some point prior to 1945, the Mitchell magazines and publications were bought by the Master Designer Publishing company in Chicago, Ill  There is an indication that they were publishing tailoring books as late as 1992.  A quick internet search turned up nothing current on them – so I am unsure if they are still in business or not.  If anyone has further information – please post in the comments section.

I will be posting up soon a series of pattern drafts from these magazines!  Watch for the next post in the series.

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1912 Project

1912 Project

 

For those who love history or are enthralled with the tragic sinking of the Titanic, you may know that this April 2012 marks the one hundred year anniversary of the event.  There are all sorts of events planned across the United States, and a quick Google search will turn up quite a few.   The Grand Hotel is offering a three-day event package which looks wonderful.   Locally in the San Francisco Bay area – Gaskell’s Dance Society will be hosting a Titanic themed dance in April.

 

If you are looking for Facebook groups The Unsinkables, is one sharing information and news about costuming and events, and you can find an ongoing series of articles about 1912 fashions written by yours truly at Your Wardrobe Unlock’d.  The Edwardian period has always been one of my favorites in the terms of its elegant simplicity, and lovely lines.

 

Inspired by the anniversary and my own love of the period I thought it was about time to embark upon a project that I’ve been wanting to do for quite awhile.

THE 1912 PROJECT

 

The 1912 Project needs your help!

 

Through out the next few months, leading up to the Titanic Anniversary I will be transcribing patterns, graphics and information from the 1912 editions of La Mode Illustree – a beautiful French fashion journal of the period – with the goal of making all of the patterns from the entire year available.

 

How Can I Help?

 

If you love to sew, and are intrigued by the 1912 era – you can help!

 

The  Library is looking for test sewers willing to post to the blog their experiences and photos in working with these vintage patterns.  If you already have a blog, all you need to do is post there and send us a cross link to the entry.  In return we will send you copies of the patterns to sew from as they are transcribed from the journals!

 

For an information package about the project  – you can email direct to vpll.librarian@gmail.com

 

The first two patterns that are available for testing are:

Blouse of Muslin Weight Wool

Mantelet For A Lady Of A Certain Age

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